Dresswall
Dresswall, an Italy-based family-owned SME, was born out of a shared vision of turning every creative’s vision into reality. From retail to hospitality, from luxury living to public developments, the limitless possibilities offered by the ecosystem stemmed out of the conviction that nothing is impossible.
↗︎ With outsight, Dresswall became synonym of The Origin of Possibilities
↗︎ Outsight
Dresswall was born as a product. A product created to answer to a specific need, which ignited a further passion. The passion to embrace challenges and propose effortless solutions for those that want to redefine spaces and shape people’s expectations.
At the essence of Dresswall systems, there is a profile. At the essence of a profile there’s a line: the result of a series of dots, the origin of a plane. Three archetypes, infinite possibilities.
Dresswall had only developed their DresswallVisuals solution back when our journey together had started in 2020.
It was immediately clear there was so much more than aluminum and synthetic fabric to it.
There was the ambition of turning anything that existed only in architects’ and designers’ wildest dreams into reality, developing with ingenuity solutions that didn’t exist—with a keen eye on their industrialization process.
This what we saw in Dresswall, and what we’ve helped them achieve: turning an aluminum extruder of simple profiles into The Origin of Possibilities.
↘︎ Impact
Fast-forward five years, four new products and services joined DresswallVisuals—DresswallLights, DresswallStripes, DresswallXYZ and DresswallAtelier.
The company tripled both its turnover and profitability focusing on a premium positioning tied strongly to the luxury interior design ecosystem, exhibiting at Salone del Mobile every year since 2021 onwards.
The offering grew into an actual ecosystem of solutions that can integrate seamlessly to one another, ending up winning multiple awards (e.g., Archiproducts) for its innovativeness.
With outsight, Dresswall keeps growing year over year—as the structuring of its operations proceeds swiftly, the company gets closer to welcome its second generation of leadership.